Stephanie Escobar

Creative Director

Phone:

562-685-6496

Email:

create@gordita-art.design

Address:

Anaheim, CA

A Bit About Me

I’m Stephanie, a Creative Director, designer, and maker who thrives on turning big ideas into bold visuals. With over a decade of experience in graphic design, illustration, photography, and large-scale holiday installations, I bring both artistry and strategy to every project I touch.

By day, I lead a talented team at St. Nick’s Christmas Lighting & Décor, where I create custom designs that transform cities, shopping centers, and landmarks into immersive holiday experiences. Outside of work, I run my own creative brands—Gordita Art and Boo Weird Creations—where I experiment across mediums, from digital illustration to handmade resin and clay pieces.

Whether it’s guiding a team, developing new products, or crafting one-of-a-kind designs, I’m passionate about blending creativity with impact—making ideas not just beautiful, but memorable.

Work Experience

April 2019 - Present

St. Nick's Christmas Lighting & Decor

Graphic Designer, Marketing Team

Pioneered and Directed the entire cross-functional Marketing and Design team, managing the execution of all branding, print, digital, and product packaging for multi-million dollar commercial and wholesale markets.
Oversaw end-to-end production of high-profile design projects, including large-scale, fantastical installations (e.g., 12-foot custom ornaments for City of Long Beach installations) and artistic renderings for major clients.
Drove creative strategy for digital platforms, conceptualizing and creating unique visual content including website overhauls, social media assets, and key print media.
Championed team growth and skill development, mentoring staff to promote a positive and high-performance culture necessary to manage a heavy project load.
Collaborated directly with sales and account teams to ensure creative solutions met client requirements and accelerated project goals.

March 2016 - April 2019

Trinidad Coffee Co.

Graphic Designer

Managed the complete brand overhaul and design system, delivering comprehensive brand identities and new packaging designs for the specialty coffee industry.
Worked closely with executive leadership to align creative direction with overarching business goals, ensuring a consistent and elevated brand presence.
Designed and executed robust multi-platform marketing campaigns, including digital/print ads, product photography, and dynamic trade show graphics, significantly boosting brand visibility.

June 2010 - March 2016

Light & Life Christian Church

Graphic Designer

Designed all core visual materials for church branding, event promotions, and digital communications to support community outreach.
Developed cohesive visual storytelling strategies that were key in enhancing community engagement and participation.

Technical Skills & Expertise

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Creative Direction & Brand Strategy

Creative Direction
Art Direction
Creative Strategy
Brand Strategy & Visual Identity
Typography
Marketing Campaign Development
Creative Operations
Creative Process Optimization

Design & Production

Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Lightroom)
Procreate
Canva
Digital & Print Design
Product Design
Packaging Design
Illustration & Digital Art
Photo Editing & Retouching
Marketing Asset Production

Digital Design & Web

Website Strategy
Web Design
UI Design
UX/UI Principles
Digital Content Development

Marketing & Leadership

Content Strategy & Social Media Marketing
Creative Project Management
Creative Workflow Development
Cross-Functional Collaboration
Team Leadership & Mentorship

AI & Emerging Technologies

AI Workflow Integration & Optimization
Generative AI (ChatGPT, Claude, Gemini)
AI Image Generation (Midjourney, Adobe Firefly, DALL·E)
AI Prompt Engineering
AI-Assisted Design, Content Creation & Marketing