Product Design
From concept sketches to installation-ready designs, I develop custom products for commercial environments. Notable work includes large-scale holiday displays for LEGOLAND Germany, municipalities, and 3D mockups.
Case Study: Trinidad Coffee Company - A Packaging Design Rebrand
The Challenge
Trinidad Coffee Company, a purveyor of high-quality coffee, approached us with a clear goal: refresh their brand identity through new packaging design. The objective was to create a cohesive and modern look that would appeal to their existing customers while also attracting new ones. The new designs needed to communicate the premium nature of their coffee and showcase the unique character of each blend.
My Approach
I began by developing a series of design concepts, each one exploring a different visual direction. I focused on creating a clean, sophisticated look that would stand out on the shelf. I opted for a versatile, stand-up pouch, which not only provides excellent product protection but also offers a generous surface area for impactful graphics.
For the Mocha Java Artisan Blend, I used a vibrant magenta against a crisp white and dark gray background. The color choice makes a bold statement and differentiates the product from more traditional coffee packaging. The Signature Coffee line was given a distinct, elegant look, with a deep blue that evokes a sense of quality and a detailed, ornate pattern to reflect the rich and complex flavors of the coffee.
I also designed a variation with a transparent window to allow customers to see the beans inside, building trust and showcasing the product's quality firsthand. This design, along with the others, was created to be easily adaptable across different blends and sizes, ensuring a consistent brand experience.
The Result
The final packaging designs successfully elevated the Trinidad Coffee Company brand. The new look is modern, premium, and visually appealing, effectively communicating the high-quality product within. The designs are consistent yet distinct, creating a cohesive brand family while allowing each blend to have its own identity. I was proud to help Trinidad Coffee Company create a look that is as exceptional as their coffee.
Case Study: St. Nick's Holiday Look Books - Creating Captivating Collections
The Challenge
I designed and created a series of distinct look books, each one tailored to a specific theme and target audience. Rather than a standard catalog layout, I focused on a magazine-style approach, blending high-quality photography with engaging design elements. This allowed me to present the products within the context of complete, imaginative installations, making it easy for clients to envision the displays in their own spaces.
-
Fiesta Collection: For this catalog, I used vibrant colors and dynamic layouts to capture the festive and celebratory spirit of Latino holidays like Cinco de Mayo and Día de los Muertos. I showcased everything from large-scale piñata displays to intricate maracas and taco light sculptures.
-
Animal Kingdom: This look book was specifically designed for zoos, aquariums, and nature parks. The designs featured realistic and whimsical light sculptures of animals, from towering giraffes to playful monkeys. I highlighted both interactive elements and stunning 2D displays, demonstrating how these pieces could create an immersive experience for visitors.
-
Fall & Halloween: To capture the unique atmosphere of the fall season, I used a rich color palette and moody lighting. The catalog featured a variety of walkthrough arches and lighted displays in the shape of pumpkins, spiders, and other spooky creatures, appealing to clients looking to create festive autumn and Halloween events.
-
Lunar New Year: This catalog celebrated the tradition and symbolism of the holiday. I incorporated classic motifs like cherry blossoms, dragons, and lanterns into the designs, using a sophisticated color palette of reds, golds, and pinks. The look book's design aimed to convey the light, luck, and celebration that define this important cultural event.
My Approach
The look books successfully transformed how St. Nick's presented their products. By creating themed, inspirational collections, I provided a powerful sales tool that helped clients visualize complete installations rather than just individual products. Each catalog stands on its own while reinforcing the overall brand's commitment to quality and creativity.
The Challenge
St. Nick's, a leader in holiday lighting and décor, needed to showcase their diverse and extensive product lines in a way that was both visually stunning and highly functional for their B2B clients. The goal was to move beyond a simple product catalog and create a series of "look books" that would inspire customers and highlight the creative possibilities of their installations.
Case Study: St. Nick's Christmas Look Book - Capturing the Magic of the Season
The Challenge
St. Nick's primary business revolves around Christmas. I was tasked with creating a flagship look book that would not only showcase their extensive range of Christmas lights and decor but also inspire clients to create magical, memorable holiday experiences. The goal was to consolidate their vast collection into a single, comprehensive, and beautiful publication that would serve as the ultimate resource for municipalities, shopping centers, and other large-scale clients.
The Challenge
I approached this project with a focus on creating an immersive visual experience. The look book was designed to be a comprehensive guide, meticulously organized to help clients navigate the wide variety of products. I structured the catalog with clear sections, dedicating pages to different categories such as:
-
Walkthrough Arches and Tunnels: Showcasing grand, interactive displays that create a sense of wonder.
-
Ornaments and Hanging Decorations: Highlighting intricate details and a wide range of styles for large-scale trees and indoor spaces.
-
2D and 3D Sculptures: Featuring a diverse collection of freestanding and hanging sculptures, from classic reindeer and sleighs to intricate custom designs.
-
Pole Mounts and Banners: Demonstrating how to use existing infrastructure to create a cohesive and festive streetscape.
I used a clean, sophisticated layout with striking full-page images to emphasize the scale and quality of the installations. Each page was carefully crafted to balance beautiful photography with essential product information. I also incorporated a color-coded system and clear headings to ensure that the user experience was intuitive and easy to follow.
My Approach
The final Christmas Look Book became an indispensable tool for St. Nick's. It successfully organized thousands of products into a cohesive and inspiring guide. The design not only presented the product line in a professional and visually appealing manner but also acted as a source of creative inspiration, helping clients to plan their holiday displays with confidence and imagination.
Digital Renderings
Pole Mount and Large Display Designs
